Building an Author Platform Wore Me Out

Four score and seven years...

Wait. How long have I been building that imaginary plywood stage called an author platform?

A long, long time! And you know what? It wore me out.

Yeah. It just tuckered this girl out.

You see, this is post 782. I've been blogging since 2008. Facebook? Yep. Twitter? Uh-huh. Google+, LinkedIn, Pinterest, YouTube, Goodreads? Absolutely.

I've been writing full time for seven years, studying, getting critiques, critiquing, honing my skills, attending conferences, pitching to editors, studying the industry. A girl can learn a lot about writing and the publishing industry in seven years.

But last fall I read Wendy Lawton's fabulous post, "The Trouble with Tribes" over at  Books and Such Literary Blog, and I sensed something needed to change. Wendy discusses the problem many authors have--their Tribe (and platform) consists of peers instead of readers.

Personally, I think aspiring fiction writers are smart to connect with peers. These are the people who will shout out your news and recommend your books to friends. Unpublished fiction authors have a tough time finding readers. After all, we don't have a book to sell.

But much of Wendy's advice rang true. We need to continue leaving our comfort zone to attract an audience. And that is what I've struggled with when the initial excitement of building a platform wore off. I settled for comfortable because I was too discouraged and tired to put myself out there.

I've been blessed. My platform has continued to grow on every site without tons of effort on my part. But I could do a better job of engaging readers.

The bottom line?

I'm pushing myself to make more of an effort on my social media sites. Brainstorming ways to kick-start my platform.

Why?

Because I'm persistent, and I believe in my books. I love writing. Writing isn't my hobby. Getting published isn't something that would be nice. It's my big dream, and I've sacrificed a lot to make it happen. I'm willing to sacrifice more.

If becoming a published author is important to you, you'll pick up the hammer and nails and build your platform, even when you're worn out.

How?

* Put small efforts in every day.
* Don't let your platform languish.
* Be generous.
* Nurture relationships.
* Freshen the look of your site every so often.
* And don't count on your platform to give you an edge with editors. It might, but it might not.

When the time comes to market your books, you'll need a web presence to do it. Think of building your platform as investing in your business. You can "save"  now by having your own system in place or "borrow" later by hiring web designers, paying for blog tours, or hiring a publicist. You might want to do both. It's good to have options.

If you're an aspiring author (or a published author), how do you stay motivated to build your platform?

Have a terrific day!

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Marketing Myths Busted

How do authors effectively market their books today? Most blogs and experts will steer writers to social networking through Facebook, Twitter, and starting a blog. 

I am a firm believer in the power of social networking, but only if writers understand how social networking works. Many bloggers have written about keeping the "social" in networking, yet many new-to-publishing (traditional or self-published) authors are still making the same mistakes.

Wendy Lawton, agent and Vice-President of Books & Such Literary Agency, recently wrote "So What's an Author To Do?" (full post is linked) where she busts the myths that all social networking attempts sell books. In it she cautions writers about using Twitter, Facebook, and Blogging as marketing tools:

 "We talked about the drawbacks of Twitter yesterday. Do you know why it doesn’t work for most people? Because everyone sounds like everyone else... The same with Facebook. It’s a community. You need to invest yourself there with as much give as take...You don’t market to Facebook friends. You just live in community, so to speak... I also said blogging to promote books no longer works. Do you remember my exception? 'Exception: The writer who blogs to his/her well-established readership and has something unique and valuable to offer.'"

Wendy then goes on with detailed suggestions on marketing your book today. She summarizes:

"Remember–it is important to be fresh. Once everyone starts doing something it no longer stands out. When thinking about specifics, come up with the next big thing. This is not the time to copy other successes. You want to come up with the idea that causes other writers to say, “I wish I’d thought of that.” Here’s the key to all your marketing efforts: Keep your focus on the three unique elements– the author, the book, and your reader."

Wendy was very clear in the post that social networking does work, if used well. Her post brimmed with wisdom, and I urge you to read it if you haven't had a chance. Also, if you are at all confused on how to effectively build your platform through social media, pick up one of Kristen Lamb's books and follow her terrific blog, Kristen Lamb's Blog.

***

It's that time again, time to share good news!

Jessica R. Patch recently signed with Rachel Kent of Books & Such Literary Agency! I'm so happy for her and thrilled we're agency mates! Congratulations, Jessica!

Jody Hedlund just signed another three-book contract with Bethany House Publishing! This means I have four more books of hers to look forward to. Congratulations, Jody!

And I may have announced it here before, but it's news worth repeating: my awesome critique partner, Wendy Paine Miller, recently signed with Rachelle Gardner of WordServe Literary Agency! Congratulations, Wendy! I am so proud of you!!

Do you have any good news to share?

Enjoy your Monday!

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Just Spreading the Love

Hope you all had a lovely holiday weekend! I certainly did! I'm keeping it casual here all week and wanted to spread the fantastic news of a few of my writing friends.



First, Rosslyn Elliot's debut novel, Fairer than Morning, releases this month! This inspirational historical romance, published by Thomas Nelson Publishers, is the first in the trilogy called The Saddler's Legacy. If you get a chance, stop by Rosslyn's website or her blog, Inkhorn Blue, to check out her book and congratulate her!

Second, Julie Jarnigin's debut novel, Canyon Walls, comes out through Heartsong Presents this month! Julie writes inspirational contemporary romance novels, and you can check her books out at Julie's website. If you have a minute, stop by her blog, Julie Jarnigin, and congratulate her!

Third, Cynthia Herron just signed with agent Mary Keeley of Books and Such Literary Agency!! Congratulations, Cynthia!! Please stop by her blog, Cynthia Herron, and congratulate her!

Do you have any good news to share? I'd love to hear it!

I'm guest posting at Maumee Valley Romance Writers of America today. If you're a reader and have ever been intimidated to contact a favorite author, be sure to check out my post, "3 Benefits of Reading Author Blogs."

Have a delightful Monday!

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Another Door Opens

As many of you know, I've been writing full time and submitting my work for three years. The first year, I was full of excitement and hope. The second year, I was determined to improve my writing craft and build my online presence. The third year? Well, this year was tough.

I knew my writing was growing based on feedback from my wonderful critique group (Wendy P. Miller, Terri Tiffany, and Cindy R. Wilson) and a few dear author friends (thanks Jody Hedlund and Brenda Minton!), but I couldn't help but wonder if my craft had improved enough.

Then came worse thoughts, what if it would never be good enough?

Many of you are writers too. You've been writing, studying, going to conferences, submitting your work, blogging, and praying--always praying--that someday you'll get beyond the rejections.

So I'm announcing this from a humble and grateful place.

I have an agent. (I'm refraining from my customary exclamation points, but it is difficult.)

Yes, I just signed a contract with Books & Such Literary Agency and am now represented by the amazing Rachel Kent, formerly Rachel Zurakowski.



I will say there were tears involved. I will also say that hearing nice words about my work practically stopped my heart, and I'm considering investing in a home defibrillator. Those paddles would have come in handy.

If you are a writer and sometimes wonder if you'll ever get to the next level, don't give up. Hold on to each thread of hope.

Join me on Wednesday to kick-off November's topic: Plateaus.

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