Showing posts with label business. Show all posts
Showing posts with label business. Show all posts

Wednesday, August 27, 2014

Writing as a Business: Tracking Expenses

On Monday I showed you my easy method for tracking income (click on "Writing as a Business: Tracking Income" for the article). Today I'm sharing the second tab of my Income-Expense spreadsheet: Expenses.

Why should you track your expenses?

1. For planning purposes. This helps you set aside funds for upcoming expenses. Imaginary example: If you spent $150 on office supplies, $120 on web-hosting, $200 on promotion items, $100 on professional dues, and $300 on everything else, you can use these figures ($870) to plan for the following year.

Maybe you decide to drop a few items. Maybe you know you'll need more for other writing expenses. This just gives you a starting point.

2. For tax purposes. Writers earning income need to maximize their tax deductions. Log your expenses and throw your receipts in a folder. Tax time won't be nearly as daunting!

This is a sampling of some of my expenses.


As you can see, I created four columns. You might need five. Or three. It's up to you! 

The "Description" is who I made the payment to. The "Category" is for me to keep track of how I'm spending money. The date and amount are self-explanatory. An auto-sum formula adds all the figures in the "Amount" column. There are some expenses I won't log until the end of the year. I'll add up all of our monthly Internet bills and add the sum to the total then.

What expenses should you be logging? 

Anything related to your business. Office supplies, office equipment, postage, professional organization dues, conference expenses, books on writing, books to use as comparables on your proposal, mileage to and from writer's groups, promotional items, stationery, a portion of your Internet service, any data back-up service you use, web-hosting, website costs, any self-publishing costs like an editor, cover art, stockphotos, etc...

**Check with a tax professional for a full, detailed, accurate list of exactly what you can deduct on your taxes.**

My husband and I hire professionals to do our taxes. I plan on asking them if we're allowed to deduct the entire amount we pay for Internet or only a percentage. Also I'm finding out if we are allowed to deduct anything for my home office.

The tax laws are constantly changing, so it's good to either pay a tax expert or do extensive research yourself.

Obviously, it's all fun and games to have an expense spreadsheet until you realize you haven't logged your expenses in six months. I have a solution for that too. Keep a manila folder handy. Label it Current Year Writing Expenses. Throw every receipt into this folder. Try to toss them in the front so they're in order. You can always log the receipts later. :)

Do you log your expenses? What did I miss?

Have a terrific weekend! I'll be taking Labor Day off, but come back on Wednesday for my big Critique Boutique launch!!




Monday, August 25, 2014

Writing as a Business: Tracking Income

Last week, I spent hours researching a spreadsheet for my business. I wanted a simple income/expense tracking system for my writing. Two hours of online searching didn't yield what I'd hoped to find. Either the samples were too in-depth, too simple, or just too something! And that showed me the problem--I didn't know what I wanted.



Microsoft Excel to the rescue! I created a new spreadsheet and started a table for income. Further down the page, I started an expense form. But I couldn't format the size of the columns and rows differently. At that point, frustration roared.

I'm not the first writer to need an easy money tracking system! This shouldn't be hard. What am I missing??

Cracking open a Coke, I noticed the tabs under my spreadsheet. Duh! I'll create three tables in one spreadsheet and format them by giving them their own tab.

Why three tables? One to track my income. One to log my expenses. One to keep track of my business banking.

That's right. Business banking. As most of you know, I sold a romance novel to Harlequin Love Inspired. Next week I'm launching my Critique Boutique, a paid critique service. I also occasionally submit short stories/pieces to various publications. Since writing is my business, I set up a bank account specifically for it. This helps me set aside money for taxes, keep my business funds separate from our household's, and generally makes my writing life easier.

Let's look at tracking income. 

My income spreadsheet has seven columns: Source, Date, Gross, Deductions, Net, Taxes, Total.

Source: Where the income came from.
Date: Date received
Gross: Total amount of check before any deductions
Deductions: Any fees taken out of check (agency fee, etc...)
Net: Take home amount
Taxes: Percentage of check I'm saving for taxes
Total: Total minus fees and taxes

Example:
ABC Publishing, 08/25/2014, $200.00, $30.00, $170.00, $60.00, $110.00

How did I arrive at these figures? The gross amount of the payment is $200.00. Let's say there's a 15% agent fee of $30.00. The net value of the check is then $170.00. I have to estimate how much to pay for taxes, and I have to pay taxes on the gross amount. If you pay 30% tax, you need to set aside $60. This leaves $110 for me to actually keep.

I also set the spreadsheet up with formulas to automatically add all the columns. This lets me know at a glance how much I need to have set aside for taxes and how much money I've earned.

Why 30% taxes? Well, it's complicated.  I spent three hours researching taxes. As a self-employed writer, I have to pay double the FICA taxes because I don't have an employer to split the cost with me. It differs for each individual and depends on where you live. I pay Federal taxes, State taxes, and Local taxes. It's confusing!

The key to any report lies in updating it. Every time I receive a payment, I must log it into my spreadsheet or else it's useless. :)

Join me on Wednesday for a breakdown of the expense report!

Any questions about tracking your income? I'm no expert, but I'm happy to help!

Have a terrific day!

Friday, March 21, 2014

Building an Author Platform Wore Me Out

Four score and seven years...

Wait. How long have I been building that imaginary plywood stage called an author platform?

A long, long time! And you know what? It wore me out.

Yeah. It just tuckered this girl out.



You see, this is post 782. I've been blogging since 2008. Facebook? Yep. Twitter? Uh-huh. Google+, LinkedIn, Pinterest, YouTube, Goodreads? Absolutely.

I've been writing full time for seven years, studying, getting critiques, critiquing, honing my skills, attending conferences, pitching to editors, studying the industry. A girl can learn a lot about writing and the publishing industry in seven years.

But last fall I read Wendy Lawton's fabulous post, "The Trouble with Tribes" over at  Books and Such Literary Blog, and I sensed something needed to change. Wendy discusses the problem many authors have--their Tribe (and platform) consists of peers instead of readers.

Personally, I think aspiring fiction writers are smart to connect with peers. These are the people who will shout out your news and recommend your books to friends. Unpublished fiction authors have a tough time finding readers. After all, we don't have a book to sell.

But much of Wendy's advice rang true. We need to continue leaving our comfort zone to attract an audience. And that is what I've struggled with when the initial excitement of building a platform wore off. I settled for comfortable because I was too discouraged and tired to put myself out there.

I've been blessed. My platform has continued to grow on every site without tons of effort on my part. But I could do a better job of engaging readers.

The bottom line?

I'm pushing myself to make more of an effort on my social media sites. Brainstorming ways to kick-start my platform.

Why?

Because I'm persistent, and I believe in my books. I love writing. Writing isn't my hobby. Getting published isn't something that would be nice. It's my big dream, and I've sacrificed a lot to make it happen. I'm willing to sacrifice more.

If becoming a published author is important to you, you'll pick up the hammer and nails and build your platform, even when you're worn out.


How?

* Put small efforts in every day.
* Don't let your platform languish.
* Be generous.
* Nurture relationships.
* Freshen the look of your site every so often.
* And don't count on your platform to give you an edge with editors. It might, but it might not.

When the time comes to market your books, you'll need a web presence to do it. Think of building your platform as investing in your business. You can "save"  now by having your own system in place or "borrow" later by hiring web designers, paying for blog tours, or hiring a publicist. You might want to do both. It's good to have options.


If you're an aspiring author (or a published author), how do you stay motivated to build your platform?

Have a terrific day!

Friday, January 10, 2014

My New Day Planner

One of my favorite things to do in January is to create my day planner. For three years, I've used a mini-binder, decorated it with inspiring pictures, and divided the contents with colored tabs, but this year I decided to try a full-size planner. 

Thick binders don't work well for me. They take up too much room, and you can't stack anything on them due to their slant. So I bought an inexpensive 1/2" binder with clear plastic sleeves on the outside, a package of colored dividers/folders, a pack of clear sheet protectors, several pretty scrapbook papers, and stickers with inspirational phrases and words.

I mapped out how I wanted the planner organized then I set about to decorating it. Instead of my usual picture collage, I decided to focus on my One Word for the year, which is Peace (you can read Monday's post "One Word 2014" here). This is how it turned out.



In December, I typed up my business plan for 2014. I printed it out, slipped it into a clear sheet protector and inserted it front and center so I can see it first thing. 

My business plan always includes:

A. Books I will plot, write, and revise and a tentative schedule for accomplishing this
B. Promotion (In addition to my usual social media interactions, I'm starting a new web series this year and will launch my newsletter later this summer)
C. Speaking (I've put this on the back burner this year, but other years I've been more active)
D. Continuing Education (what craft books I will study, conferences--if any--I'll attend, memberships to organizations I'll renew) 
E. Freelance (I set modest goals for this)
F. Other (Spend one day of the week writing somewhere other than my home)

I used to include Income/Expenses, but I just throw my receipts in a folder now instead.

After the business plan, colored tabs divide the planner into sections. One section is for my monthly tasks. I jot down any upcoming to-do's on the appropriate page. Another section keeps track of books I've read, books I want to read, and music/art/movies I might want to check out. A section contains logs for different things like my weekly exercise plan. Naturally I have a miscellaneous file. Right now it has several Bible passages I read often. 

A planner should make your life easier. It should be a one-stop place for your information. Many of you will be better served using a digital organizer on your phone, tablet, or computer.

If I don't have hard copies, I lose information. For some reason, digital day-planning doesn't work for me. That's okay. I accepted it and reverted right back to my physical planner.

How do you organize your business life? What works? What doesn't? Please share!

Have a terrific weekend!





Friday, October 21, 2011

The Idea Hour

I recently read Write It Down, Make It Happen by Henriette Anne  Klauser. It's a fantastic book, and I highly recommend it. In fact, I picked it up because Wendy Lawton mentioned it in a blog post for Books & Such Literary Agency. One of the bits of advice that resonated with me? Once a week, head somewhere you can get inspired and spend an hour writing down ideas.


I loved this advice for a number of reasons.

1. As a work-at-home mother, an excuse to head to a coffee shop once a week and do nothing but think got me unusually excited.
2. I often push "idea sessions" back for months to get my "real work" done.
3. I'm a writer. This advice included a. writing b. ideas and c. solitude.

Since I already meet local authors for coffee twice a month, I decided to try the Idea Hour on alternate weeks. Hey, twice a month is better than nothing, and the overachiever in me struggles with giving up even fifteen minutes.

Idea Time:

Yesterday morning, I woke up tired, with a long to-do list, and a few worries hanging over my head. The clouds drizzled rain against a dreary gray sky, and all I wanted to do was drop the kids off at school and head home. But I'd already decided Thursdays were my day, so I drove to Panera with my notebook.

A coffee and a window seat helped my mood, and I took a few moments to soak in the cheery maize walls, strategic lighting, and happy conversations. Feeling a bit better, I journaled for several minutes about the above-mentioned worries. That act improved my attitude immensely, and soon I wrote a few pages of ideas about my writing career, possible blog posts, and what I could realistically accomplish by the end of 2011.

I still had five minutes, so I sipped my coffee and relaxed. By the time I arrived home, I couldn't believe how productive and calm I felt.

I'm already anticipating my next Idea Hour. We have so many different areas to brainstorm. My next session will focus on any areas I could improve my current work-in-progress.

You don't have to limit your sessions to one area in your life. Here are suggestions for other Idea Hours.

* Business
* Housekeeping
* Raising children
* The holidays
* Romance
* House projects
* Vacation
* Book: Work in progress
* Book: New book ideas
* Social media strategies
* Exercise/health

If a theme bothers you, feel free to just come up with solutions for whatever is pressing on your mind.

Since I chose one area--my business as a writer--I thought about what works and what doesn't. The things that aren't working are the ones I brainstormed different methods to try. I didn't limit my ideas to negatives, I also reflected on areas I've improved. It's good to congratulate ourselves from time to time.

Have you ever tried setting aside time each week (or in my case every other week) to write down ideas? Does it seem indulgent to you? Would you be willing to try it?

Have a fabulous weekend!