Website Week: Visuals and Professionalism

Earlier this week, I posted the first two sections of my article titled "5 Things to Consider Before Starting a Website." Today, we'll look at the final installment, including items 4 and 5: Visuals and Professionalism.

4. VISUALS

What colors are you drawn to? What colors represent your writing? When you look at other author’s sites, do the colors please you? Try to come up with a palette of several complementary colors, or, if you prefer to stay with one or two, find several shades and depths. Look at home magazines for ideas. They often give suggestions of what colors go well together.



What theme represents you as a writer? Do you have a brand? Do you know what genre of books you write? Spend time analyzing what elements are always present in your books (even if you write more than one genre) and play with these to come up with a brand. If coming up with a brand is beyond you at this point, simply describe the books you write. “Sally Susy writes contemporary women’s fiction.”

What about visuals? Do you want a picture or your head shot in your header? Do you like sites that have buttons for links or just words for links? Do you like the navigation bars at the top, bottom, or one of the sides? Look at other websites to narrow down the layouts you like. Model your site after the one you like best. I’m not saying to copy it; analyze what you like about the site and incorporate those features into yours.

5. PROFESSIONALISM
A website is a key promotional tool for you as an author whether you’re published or not. When you have a website as a pre-published author, you can include your domain name in your contact information when you’re querying agents and editors. They may look at your site; they may not; either way they know you have a website.

Let’s say they do look at your site. You want them to be impressed. If you decide to update regularly, follow through. Also, you might want to put a small line at the bottom of the page that tells when you update the site. Design the site to be easy to navigate. Be honest with yourself and ask for input from friends: does it look as if it were slapped together by a third grader? Edit before you update to insure there are no grammatical errors. Verify every link works (it only takes one wrong character to have a broken link).



A website can impress an editor or agent--or it can underwhelm. A good website doesn't have to be fancy. It does have to be clear, well-done, and professional looking.

In conclusion, a website doesn't have to cost a fortune to do the job right. If you don't want to update it very often, you can put up a basic information page. If you do update it regularly, you'll attract more visitors. The website should clearly state who you are, what you write, and your writing background. The visuals should reflect who you are as a writer. If you write thrillers, an editor will be confused if the website is mint green and pink with flowers spattered everywhere. Above all, strive to make the site as professional as possible. This means no broken links, no confusing content, no grammatical errors.

I hope this helps anyone who dreads the thought of putting together a website. Yes, it’s a lot of work whether you design it yourself or hire it out, but publishers expect authors to have websites as soon as they’re published. Do you really want to deal with the stress of starting a website when you’re knee-deep in contracts, edits, and art department forms? I don’t think so!

The bulk of the work involved with a website takes place in the design stage. Once your site is up and running, it requires much less time and effort. And what an accomplishment to see your own website on the Internet!

What are you waiting for? Start designing your website!

Enjoy your weekend!

The entire article is posted on my website. Click HERE if you'd like to read the article in its entirety.

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