Websites.
Do unpublished authors need them? Do published authors need them?
In my opinion,
published authors absolutely need a website. Readers like me love learning about our favorite authors, and we need a way to find their back-lists, new releases, and scheduled appearances. We also devour author biographies, and we e-mail authors to let them know we loved their books.
Readers are flocking to the Internet to purchase e-books, so it makes sense for authors to make it easy to find information about them and their books.
I also believe unpublished authors can benefit from having a website, but it's not essential. Unpublished authors who want a website can either hire a designer, design their own site, or they can use a blogging service to create a website. When I started blogging over two years ago, Blogger didn't have many of the exciting features it currently does. One fabulous improvement is the ability to create static pages to make your blog look and function like a website. You can also direct your blogspot URL to a custom domain.
(Wordpress offered both of these features long before Blogger, but I chose Blogger for a variety of reasons, one being the ease of following, finding, and linking to other blogs.)
Anyone can simply set up a blog, create static pages, and have an instant website--for free.
The drawbacks to creating a simulated website through a blog service include less freedom with overall look and design, and less support. Most web-hosting services offer 24 hour support, e-mail addresses, protection from hackers, and tons of online storage, whereas your blog account can get hacked and deleted, support exists only in forums, and you won't have access to many features a web-hosting service offers.
Still, I think creating the look of a website through a blog service is a terrific way for aspiring authors to promote themselves and their writing.
Here are essentials for an unpublished author's website (in no particular order):
1. Easy navigation.
There should be links to every page in the site and the navigation bar should be in the same spot on every page.
2. A biography with a good picture.
Keep the biography engaging, list your credentials, tell why and what you write. The picture does not have to be professional, but do wear a tasteful outfit and have someone take the best picture possible.
3. A page about what you write.
This could be as simple as stating the titles, genre, and word counts of completed books, a short story or article, or back-cover-like blurbs for each book. I don't recommend putting up sample chapters. Sample chapters belong in a requested submission, not on an unpublished author's website.
4. Links to your social networks.
Only include those you're active on. Facebook, Twitter, Linked-In, Goodreads, and so forth.
5. An e-mail address to contact you.
I understand wanting to maintain privacy and block spam, but there is no good reason for an author to withhold a contact method. Create a dedicated e-mail under your author name. I regularly e-mail authors of blogs, but if there isn't any way to contact them, I can't.
Published authors should publish a website before their first book is published. Good author websites make the reader want to buy an author's books. They also give numerous options for the reader to connect with the author through signing up for a newsletter, following the author on Twitter, Facebook, or other social networks, and by clearly stating upcoming appearances and when the next book will be released. Book covers should be linked for easy purchasing.
Here are essentials for a published author's website (in no particular order):
1. Easy navigation.
There should be links to every page in the site and the navigation bar should be in the same spot on every page.
2. A detailed author biography with professional picture.
Readers want to connect with the author, so include a picture. Franchises such as Portait Innovations offer business packages for around $70.oo and this includes copyright releases of certain poses to use online. The biography should be engaging--less business-like, more friendly.
3. Clearly stated achievements.
If the author won a prestigious award, made it on a best-seller's list or any other fabulous achievement--this should be
prominently shown throughout the site. You're not bragging--you're simply informing anyone who stops by that other people like your books. The implied message: this author's books are good so buy one.
4. An updated appearance schedule.
Speaking at a library? Having a booksigning? Include the place, date and time. This shows you're actively promoting your books and that you encourage readers to interact with you.
5. A page dedicated to your books.
Feature book jackets, reviews, blurbs, and a link to purchase the book. Include a complete backlist. Readers like me are salivating to read
every book by the author, and we do buy backlists.
6. Contact button.
A pop-up to e-mail the author should appear. A page with other contact information such as a P.O. Box can be included if desired.
7. Newsletter sign-up.
There are many great newsletter services. It's up to the author how often to send a newsletter, but most of the authors I sign up with produce them quarterly.
8. Blog.
If the author blogs, this should be either incorporated into the site or linked on every page.
9. Social media links.
Every page should have buttons for readers to connect with the author on Facebook, Twitter, Goodreads, Linked-In, Shelfari, or whatever sites the author is active on.
10. Press kit.
This is for members of the media to easily access information about you and your writing in the event they want to interview you. Need an example? Check out
Alley Blake's Press Release Page.
I only touched on the basics of websites today. I'm full of opinions, right or wrong, on them and will gladly share my thoughts if you have any questions.
Is there anything you would like to know about author websites?
Have a terrific Friday!
Cindy R. Wilson!
